ABOUT US

Based in Melbourne Australia with film production, marketing, advertising and IT operations in Los Angeles California and Mayfair in London, Mirage Media Group has several business units that form the strategic frame work of the business.

• Television and Digital Production

• Social Media Content Creation

• Global Broadcast and Distribution

• Short Form and Long Form Content

• Publication and Administration

• Integrated Marketing & Advertising

Mirage Media Group delivers entertaining programming by creating insightful, educational and thought provoking television that provides viewers with a greater insight into industry, community and social topics.

In conjunction with our international media broadcast networks and production partners, Mirage produces informative television with newsworthy stories that are of interest to our worldwide audience by highlighting the rich diversity of lifestyles and cultures that surround us each and every day.

About

OUR COMMUNITY

Making you a part of the world we live in.

Community

Television

TELEVISON

Our company is dedicated to developing documentary and television series that resonate with a wide audience by leveraging the passion of our dedicated production team and the expertise of seasoned international presenters and journalists.

Our primary goal is to bring to light the rich history, core ethos, and symbolic significance embedded in each topic we highlight.

Mirage Media Group has expanded its documentary and television series production to meet the dynamic expectations and community-driven demands for content that is both informative and entertaining by collaborating seamlessly with our extensive international partner network.

Our objective is to have all series produced by the Group classified with a 'General' (G) rating. This deliberate choice is made to guarantee that our content resonates with a diverse and broad range of male and female viewers, spanning from 15 to 75 years of age.

This commitment reflects our dedication to producing engaging content that not only educates but also entertains a diverse audience.

Explore our most recent productions by clicking on an image below.

Marketing

MARKETING

As a Lifestyle Partner of Mirage Media Group, our corporate partners have a significant opportunity to integrate and promote their unique products and services into our television production series.

This is achieved by our teams working together to capture the dynamic innovative style of our Lifestyle Partners. By immersing, then embedding each brand, service and product into our production series, we provide the audience with a multi-sensory experience that enables existing and future customers to understand the rich heritage and future direction of our Lifestyle Partners.

Why is Mirage Media Group a standout in this space?

Working closely with our international marketing and advertising partner Publicis Media Group and international public relations partner Edelman, our approach continues into the television, digital and social media space with TTL (Through The Line) integration by engaging the customers of our Lifestyle Partners more frequently on the platforms they interact with daily.

Using our teams in-depth industry knowledge and experience, we have harnessed the multi-channel and multi-viewer marketing and advertising power of our global partners to drive meaningful one-on-one customer engagements at scale across our Lifestyle Partners demographic, geographic and psychographic target market parameters.

Our international coverage includes;

• Television Network Broadcasters

• Multi-Viewer Digital Networks
• Marketing and Advertising Partners

• Social Media Network Partners
• Public Relations Partner

• Programmatic Advertising
• Industry Influencers

• Any Device Anywhere

Our objective is to create tangible interactions by raising product and service awareness with new and existing clients of our corporate partners whilst building greater brand loyalty and reputation within each global region.

ENVIRONMENT

SUSTAINABLE FUTURE | CARBON NEUTRAL

As a part of our global action plan to reduce our company carbon footprint, Mirage Media Group and our subsidiary businesses, have jointly committed to reduce greenhouse gases produced by the company and move to a carbon neutral structure.

This will be achieved in part by moving our office space to energy efficient buildings and joining the United Nations Environment Programme (UNEP) to fund clean water and sanitation, biodiverse reforestation and the production of renewable energy sources.

Our Carbon Reduction and Offset Structure Scheme (CROSS) commenced on the 1st of January 2020 and continues into 2024 with the Group continually looking at ways to reduce our footprint as we move closer to our goal of being carbon neutral.

We will continue to align our business with local, state, federal and international governments, companies and organisations that are making a contribution to climate change reduction. Together we will achieve this by minimising the use of fossil fuels, improving energy efficiency, boost recycling and increasing our use of renewable energy.

Working Together to Reduce Waste

Source Renewable Energy

2024 United Global Action Plan